China Focus: China’s growing love for winter sports

This is what the Olympic ideal should be: A nation embracing the potential for sport as a result of earning the right to host the Games. It’s happening in China.

As China Focus notes:

Before winning the right to host the world’s largest winter sporting event, China’s winter sports facilities were almost non-existent. In 1999, China had only 20 or so winter sport parks across the whole country, while sports like skiing and snowboarding were seen as increasingly elitist and out of reach for many Chinese citizens.

Fast forward to today however and the picture could not be more different. China’s winning bid has set off a winter sport boom, one that has coincided with rising levels of investment in sporting infrastructure, and an excitement and enthusiasm among ordinary people to take to the slopes. Today, China has over 700 ski resorts located across the country and a 20.9 million-strong army of skiing enthusiasts taking to its slopes every year, according to local government reports.

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