Time for college coaches to accept big pay cuts?

The Guardian asks whether America’s well-paid collegiate sports coaches need to surrender significant portions of their salaries because of the coronavirus pandemic.

The current questioning of coaches’ financial value may also bring a reckoning for other athletic expenditures, Fritz G Polite, assistant vice president of opportunity development at the Harry F Byrd, Jr School of Business at Shenandoah University, says. The arms race of gleaming stadiums and athletic facilities, as well as adjacent coaching staffs may be cut, as well.

And in a best case scenario, it may put more of the “college” back into college sports, Polite says.

“I think that people get caught up in the Kool Aid,” Polite says. “The true essence of higher education really should be about the academic enterprise. The athletic enterprise has co-opted the academic side.”

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